A multi-level advertising and public relations program to support the London Golf & Travel Expo includes the following:

Newspaper

Advertising will provide extensive details on the show, provide sponsor recognition, highlight show featured areas and attractions and prize give-a-ways.


Radio

Advertising on major London area stations including on-air contest and give-a-ways, interviews, and live broadcasts from the show.


Direct Mail

Campaign to in excess of 10,000 golfers in southwestern Ontario, through Canada's largest mail order golf catalogue company Golfinn International.


World Wide Web

Online Web site and submission to all of the major search engines and directories will provide up to date, detailed information and global accessibility.


Public Relations

To ensure media awareness of the London Golf & Travel Expo as the launch of the golf session in southwestern Ontario.




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